Visitor registration for Toy Fair 2026 is now officially open. The UK’s largest dedicated toy, game, and hobby trade show will return to Olympia, London, from 20th to 22nd January 2026, offering an unmissable three-day showcase for the global toy industry.
Past attendees from any of the last three Toy Fairs will begin receiving Smart Links to their existing profiles, making the re-registration process quicker and easier.
Now in its 72nd year, Toy Fair remains the key meeting point for retailers, buyers, licensors, designers, inventors, media, influencers, marketeers, educators and the wider industry to discover the future of toys and games. The event provides an unmatched platform for the toy industry to create new business opportunities and strengthen current relationships.
Toy Fair marks the first opportunity of the year for visitors to explore and get hands-on with thousands of new launches across a broad range of categories, from licensed toys, construction sets and board games, to arts and crafts, plush toys, tech toys and many more. Buyers in attendance are also able to take advantage of exclusive on-site retail offers.
For a preview of what to expect, see highlights from the 2025 show here.
Spanning the Grand and National Halls, as well as a section of the Upper West Hall of Olympia, London, Toy Fair 2026 will be a packed show with over 250 exhibiting companies, from industry giants to exciting start-ups, each showcasing their latest product ranges for the year ahead.
Returning companies include The Lego Group, Jazwares, Galt (part of the Jumbo Group), Epoch Making Toys, Insect Lore, Spin Master Toys, Paper Projects Ltd., Battat, BOLDCUBE Scooters and Creative Scavenger, as well as many newcomers.
To view the full floor plan and exhibitor list on the Toy Fair website , click here.
This year’s event will also bring the launch of the new Toy Fair app which will enable all attendees to start networking and connecting from early November onwards. Pre-scheduling meetings in advance is strongly recommended due to the busy nature of the event.
As well as facilitating connections and diary management, the app will provide visitors with a one stop shop for all event information including exhibitor lists, floor plans, exclusive show offers, sponsor information and event schedules. The interactive element of the floor plans will also assist visitors to navigate around the show and discover companies and products they may well have missed such as in the Gold Zone which will host an exciting roster of entrepreneurs and start-ups.
Andrew Addley, SMF Toytown commented:
“Attending the London Toy Fair is genuinely one of my favourite events of the year. It always feels like the real start of the new season, especially after the busy and often stressful run-up to Christmas. It’s a great reset and an important moment for us as a business. The event is invaluable—we get to meet all the key suppliers and see their new ranges for the year ahead. It’s also a great refresher for lines I may have overlooked during previews, and a chance to gather more information on new launches. As a buyer, I’m constantly on the lookout for the next big thing, and London helps bridge the gap when time is short.
There’s always a great buzz around the show, and it’s clear how vital these events are for the industry. I’m always impressed by the turnout and the effort everyone puts in to make it a success.”
Warren Du Preez, Daniel Stores commented:
“Toy Fair is most certainly the highlight of the buying calendar and kick starts our new year. London Toy Fair offers a great opportunity to connect with the majority of our supplier base after the crucial Q4 period and provides the opportunity to view a huge array of products over the three-day period.
Away from the suppliers, London Toy Fair also allows buyers from all channels to reconnect and take a short break to discuss last year’s trade and to discuss which toys/suppliers are catching everyone’s attention at the show.”
Ann-Marie Edwards, The Very Group commented:
“London Toy Fair is a much-anticipated week in our diary. It provides our whole team with the opportunity to meet many of our valued partners all under one roof, as well as generating so much excitement for the season ahead. I personally love the buzz when you walk through the doors and, of course, networking with all familiar (and new) faces across the industry.”
To view more visitor testimonials, click here.
Majen Immink, Director of Toy Fair: “We very much look forward to welcoming the industry back to Olympia in January. We anticipate a busy and exciting three days so we encourage attendees to make use of the app and to start connecting and setting up meetings in advance.”
‘Press Day’ will be held on the opening day of the event, while the ‘Influencer Day’ will take place on the third day. Toy Fair will be open from 09:00 to 18:00 on Tuesday, 20th January, and Wednesday, 21st January, and from 09:00 to 16:30 on Thursday, 22nd January.
Please note that Toy Fair is a trade-only event and is not open to the general public or children aged 5 to 16, unless they are fully licensed to work and registered with the Toy Fair Press team.
PLEASE CLICK HERE TO REGISTER TO VISIT
For any visitor queries contact the hotline on 0845 868 5820.
For all other Toy Fair enquiries, please contact [email protected] or phone 020 7701 7127.
Exhibition space is now sold out; if you wish to join the waiting list, apply HERE
Follow Toy Fair on Instagram @toyfairuk and LinkedIn for more updates.
