Visitor registration is now open for Toy Fair 2024, the UK’s largest dedicated toy, game and hobby exhibition. Taking place between the 23rd-25th January 2024 at Olympia London, the show returns to celebrate its 70th anniversary with a sold-out floorplan and extended footprint.

Toy Fair is an unrivalled opportunity to forge new business and build on existing relationships. This will be the first opportunity of the year in the UK for visitors to see thousands of exciting new product launches in person across a vast range of categories including licensed toys, construction toys, board games and puzzles, tech toys, plush, arts and crafts, plus many more.

Visitors will also be privy to the hottest new trends and themes for the year ahead, as well as access to exclusive on-site retail offers. Attendees from any of the past three Toy Fairs will today start receiving Smart Links to their existing profile to make reapplying easier.

For a preview of what to expect, see highlights from the 2023 show here.

Toy Fair is the perfect opportunity for buyers, retailers, licensors, inventors, designers, media, influencers, educationalists and the wider industry, to meet face to face with more than 250 exhibiting companies across the Grand, National and Upper West Halls.

Exhibitors at Toy Fair 2024 will include, TOMY, HTI, Spin Master, Funrise, LEGO, Character Options Ltd, Funko, Hasbro, KAP TOYS, Jazwares, Vivid Goliath, tonies, Skillmatics, heo, Insect Lore, among many others.

As well as the renowned big players, visitors will also be able to meet with smaller and start-up companies, some first-time exhibitors, looking to stamp their mark on the industry displaying exciting talent and innovation. These companies can be found peppered around the show floor, but many based in the famous Greenhouse Area located in the Grand Hall.

To view the full floor plan and Exhibitor list click here.


Jessica D’Arcy, Junior Brand Manager of exhibitor tonies, said: “Attending Toy Fair is always top of mind for tonies when kicking off our events for the year! Toy Fair allows us to meet both our existing retail partners and develop new relationships, whilst also allowing us to check out all the brilliant work from other brands. As tonies has grown to be the fastest growing preschool toy brand in the UK and Ireland, our stand for 2024 needed to grow too. We’re really looking forward to January to show everyone what we’re working on and what’s coming at tonies next year.”

As well as showcasing a huge range of products of the present and future, there will also be subtle nods of nostalgia dispersed throughout Toy Fair to pay tribute to the show’s 70th anniversary and its extensive list of exhibitors who have launched some iconic toys over the years.

Majen Immink, Director of Toy Fair, said: “We are really looking forward to welcoming back visitors, both familiar and new, to Toy Fair in January. With a sold-out floorplan, an increased footprint and celebrating the show’s 70th anniversary, Toy Fair 2024 is shaping up to be a very exciting and busy show. To have reached our 70th Toy Fair is an amazing achievement, one which wouldn’t have been possible without the continued support from both our visitors and exhibitors, which we are incredibly grateful for.


Brian Simpson, Commercial Director of Toytown, said:

“The three days we visit London Toy Fair each year are among the most important days of our calendar year. The amount of information, products & networking that we are able to do in such a short period of time is unparalleled, and aside from the absolutely massive to-do list I leave with after the Fair, it is a brilliant, action-packed bundle of craic & business to ensure we are right up to speed with the very best of what is going to be on our shelves for the coming year.”

To view more visitor testimonials click here.

‘Press day’ will take place on the opening day and ‘Influencer Day’ on the third day of business. Toy Fair will be open 09:00-18:00 on Tuesday 23rd and Wednesday 24th January and 09:00-16:30 on Thursday 25th January.

Please note that Toy Fair is a trade show and unfortunately does not permit members of the public or children between the ages of 5 and 16 (unless they are fully licensed to work and registered with the Toy Fair Press team).




For any visitor queries contact the hotline on 0845 868 5820.

Follow Toy Fair on Instagram and Twitter/X @toyfairuk for more updates.