Applications are now open for companies to apply to exhibit at Toy Fair 2024. Taking place between the 23rd-25th January 2024, Toy Fair will once again return to Olympia London, occupying both the Grand and National Halls.

After a successful sold-out show earlier this year, Toy Fair looks forward to hosting another buoyant platform to bring together the industry under one roof. Toy Fair welcomes toys and games manufacturers and distributors of all sizes, from smaller start-up companies to well renowned brands. It is the perfect opportunity for exhibitors to showcase their new lines to a diverse range of buyers, retailers, licensors and media, as well as the wider industry, whilst making new connections and enhancing current partnerships. Toy Fair 2024 will also mark the 70th anniversary of the show.

To look back and view highlights from a successful 2023 show please click here.

Long standing exhibitor and returning for 2024, Liz Ireland, Founder & Managing Director of Bigjigs Toys, said: “I cannot imagine being a part of the British toy industry and not attending the London Toy Fair. It’s an absolute must for Bigjigs Toys as a leading supplier to independent retail. Our application is turned around the same day to secure our space! Of the UK trade fairs we attend on an annual basis, Toy Fair is an absolute priority. The show allows us to offer new products to the market, connect with our customer base, look for new business and acquaint ourselves with changes in the market – it regularly delivers on all fronts!”

Charlotte Rodgers, Marketing & Licensing Manager EMEA at Just Play, said: “London Toy Fair is one of the most important dates in our calendar, offering the perfect opportunity to speak to our valued partners including retailers, licensors, agencies and media, with our range of product to hand to really help bring conversations to life. With less face-to-face meetings in recent years, Toy Fair enables us to present the full product line that everyone can see and touch! Just Play will definitely be back and we are already looking forward to London Toy Fair in 2024.”

Majen Immink, Head of Toy Fair, said: “We are really looking forward to welcoming the industry back in 2024. Toy Fair 2023 was a great success and we hope to build on this momentum for 2024 and kick-off the business year with a real buzz. We have already been overwhelmed with exhibitor enquiries, so we urge anyone wanting to exhibit to get their application in early.”


Exhibitors who pay their 25% deposit by the 26th April 2023 will benefit from a 3% early booking discount. To view stand package options, costs and to apply please visit

For more information on exhibiting and sponsorship please contact [email protected] or call the team on 020 7701 7127.

Visitor registration will open in September on the Toy Fair website.

To keep up to date with the latest Toy Fair news follow us on Instagram and Twitter @toyfairuk or visit the Toy Fair website